After getting up early to turn in the weekend video equipment I didn't use, I was walking down Walnut when a Tropicana truck caught my eye. Written on the side was "Always Fresh, Never From Concentrate." I thought, "Wow, what a great way to remedy the fact that I haven't yet eaten breakfast. I should acquire some of this Always Fresh product." I went into the CVS and took 60 bucks from the ATM, planning to buy as much Never From Concentrate as I could carry. I went to the Cold Drinks case and was heartbroken to see only Red Bull, Vitamin Water and milk where real juice should have been. I grabbed a Vitamin Water in disappointment.
But then, as I was walking away, an orange glow caught my eye from the top shelf of the cooler. They did have orange juice after all! And the professed Fresh Never From Concentrate Tropicana at that! Primo.
I went to the cash register, paid for my little bottle of sunshine then went back out into the dreary December morning. I was not to be brought down by my surroundings. I had my bottle of sunshine.
I sat down on a nearby bench, cracked the lid off the bottle and took a big swig. Then I nearly vomited.
This was no Fresh Never From Concentrate ecstasy. I looked down at the bottle. "100% Orange Juice From Concentrate With Other Natural Flavors."
What the fuck, Tropicana?
1 comment:
Sorta reminds me of an old SoundTrack billboard they used to have on Brady and Hampden.
You know, the billboard over the used Corvette dealership. The one with all the Dobermans. If you get to the Camera Trader, you've gone too far.
Unless you're coming from the west, but you wouldn't be able to read the billboard from that side.
Anyway, it had a big, multi-inch TV with some football still on its screen. In big, black letters alongside the TV, it said 'Outside is Overrated.'
You can tell it was a few years ago because that's when advertising appealed to machoism and excess. Advertising has shifted now to appeal to our eniviromentally/morally sensitive sides. I think that means the world's getting better, or maybe marketing is just getting trickier.
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